Werkboek A

Unit 2: Opdracht 35, blz.58

 

Tracy Young: Hi,  I’m Tracy. It’s a pleasure to meet you. I wanted to meet you a long time   ago. Actually, you’re the first person who developed a national strategy for cyber security a couple years ago. Congratulations on the strategy.

Robin Brown: Thank you Tracy. It’s also a pleasure to meet you. I’m glad to be able to speak somebody who’s got extremely good results in the battle against computer crime on the other side of the ocean. I would like to remark that since September the 11th 2001 computer terrorism is unfortunately a serious threat.

Tracy Young:Exactly. And on top of that computer terrorism is relative easy to do. It doesn’t require much knowledge or material. Only few people are needed to cause a lot of damage. Of course we won’t see planes anymore that crash into buildings. But if suddenly the power and thousand communication systems would failure, this would have undoubtedly the same effect as bomb which went off. People should take threats as these serious.

Robin Brown:I fully agree with you. It annoys me that most of people doesn’t absolutely realise how unsaved internet can be. I hope that families and teachers will find out what their children are doing on internet. Children must sometimes be protected against themselves. They probably don’t know that they have little privacy, for example. That’s why it’s easy to exploit them.

Tracy Young:There is a wide range of opportunities for parents to protect their children. It’s a pity that parents often don’t know how they should do that. Ideally a parent should know how and where he/she can find the history of a computer. Or they could install programs as Parent Shield or Net Nanny. On the other side, if parents technically don’t know anything, than children could easy be too clever for their parents.

Robin Brown:I see what you mean, but to understand completely what your children are doing online, parents have to become parents. You really should work with you children, share things and inspire confidence.

Tracy Young:Sorry, I don’t follow you.

Robin Brown:Parents should ask their children to learn them how al those things work. Do your best to learn it. Become technical. Impress your children! Put the computer in the living room. Be a friend. Be a good example, be a parent!

Tracy Young:There is some point in that. But on the other side, parents have to be careful that don’t destroy a relation. It might be happen if you’re too curious. In other words, too much involvement is also not good. Children want their privacy, maybe as much as their parents want.

Robin Brown: In this conversation we are talking about computer terrorism, among other thing, but there is also something that has always been: hacking. Some people are very fond of hacking in somebody else’s computer to get excess to computer files.  Some young hackers think that they only have some pleasure and they don’t realise that they perhaps are committing a crime at the moment that they enter illegal somebody else’s computer. However, some hackers continue and use their skills to hack banks to steal money.

Tracy Young:And what to think about copying illegal software? People wouldn’t think to rob a shop, only to steal software from the shop, but the same people don’t find it terrible to make illegal copies of the same software. Illegal using isn’t restricted to this country. It covers the whole world. What’s more, who can say honestly that he has never used illegal software?

Robin Brown:Don’t blame me for the fact that everybody has used illegal software once a time. And you’re joking, because I know that you don’t mean me in particular. Computer companies invested enormous amounts in software and it’s very/particularly frustrating to know your programs are being stolen. But it will also be difficult in the future to let this end. Let’s wait and see.

 

Werkboek A

Unit 1: Opdracht 35 Blz 25

 

Opdracht 35 A

 

Interviewer:     It is great that you could find time for this interview about advertise. So                                                         you have already written two books about this subject. A while ago I have read your book Truth in advertising. You often write about advertisements in which brands are compared, although there are hardly any differences.  You will undoubtedly have your objections about the honesty of those advertisements.

Prof Lendel:    In general, I have little time for interviews. I prefer giving lectures where people are welcome if they are interested. On the other side, I am sometimes willing to make an exception. Just like many other people, I want companies to stop advertising of product differences as there are hardly. For example there are several brands of mineral water for different groups of people. One brand is meant for young people, the other for sportsmen, and the target group of the third brand is career oriented people.

Interviewer:    I am worried about the fact that people don’t often look critical enough to advertisements. The advertisements often influence the spectator without realizing it. At the moment, I am reading a study where the investigators showed groups of men a photo of a car with a sexy woman beside and a photo of the same car without the woman. The men thought that the car with the sexy woman was much faster than the one without the woman. The men were told this after. There is no way that the woman had been of influence on their conception concerning the car, at least according to the men.

Prof Lendel:    I see what you mean, but I don’t agree with you, because the advertisement doesn’t claim with words that the car is better because of that attractive woman. I’m not satisfied with advertisements that manipulate people, but I would like to draw the line between what is acceptable and unacceptable. Because people have the right to reliable advertisements.

Interviewer:    Excuse me for interrupting, but do you think it is really necessary that advertisements actually have to contain words to claim something? I think pictures in an advertisement are also able to suggest something. Just a few days ago, I saw an advertisement about alcohol. Young children were drinking alcohol. On a later age you see that they are addicted to alcohol.

Prof Lendel:    I understand what you mean. I am now emphasizing the use of words, because otherwise, legally spoken, you won’t be able to do something against the companies that are responsible.  A while ago there has been a case against McDonald’s abroad, in Finland to be precisely. In a TV commercial there was a little boy to se, who was feeling very sad about moving, till he saw that there was a McDonald’s in his new neighbourhood.  

Interviewer:     I have read about that. The court has then decided that it shouldn’t have broadcast, because it was a deceptive publicity. The publicity made people undeserved believe that a Big Mac were able to replace friends and to made you feel less lonely. If I had been the judge I would give the McDonald’s a huge fine, because it has been on TV and it has already affected children.

Prof Lendel:    If I’ve understand you correctly, you would give the McDonald’s a huge fine. I fully agree with you. Children have already seen the TV commercial and it may have affected them.

Interviewer:     I would like remark that people often want to be deceived. I mean there are times I would really want to believe that some sort of product would solve my problems. For example I don’t sleep well. At first I thought that some extra vitamins may help. The placebo effect helped: it was worth the trouble to only believe that it would help, because it helped me to sleep. I assume the same could be said of many advertisements.

Prof Lendel:    I fully agree with you. Advertisements reach us by tapping our uncertainties and by improving our self-image. Like the Jack Daniels – publicity which says: ‘Come in contact with your male side.’ I would even want to remark that it is possible that all those statements in publicity are nonsense, but I want nevertheless believe them. If you think that something will improve your self-image, it will happen.

Interviewer:    You’re serious! ‘In other words: if a man associates Jack Daniels-whisky with masculinity, it will help him to feel himself masculine and tough. And he doesn’t have to think to himself: This Jack Daniels may help me to feel tough.’ That is actually quite funny. By the way, how long are we talking?

Prof Lendel:      Oh dear, in an hour I have a meeting. It’s been very interesting talking to you. Take care.

Interviewer:    Thank you for granting me this great interview.  

 

Werkboek B

Unit 4: opdracht 34 blz 131

Engels edt spreken

Oefening 34 van boek B, blz. 131 en 132

I = interviewer

T = Tony

 

I                       I have been listening to popmusic on the radio for years daily, and I have       often heard your voice. How long have you been working for the Dutch radio?

T                       I came to Holland fifteen years ago from Great-Britain, and I have been working for the radio for eleven years. On top of that I organise things like festivals dealing with popmusic. I’m worried about the popmusic in this country. The Dutch popmusic has been paying the price for the rather bad radiopolicy for years.

I                       I understand what you mean, Tony has been trying to create a good stage for talented bands for a long time. Every real popfan knows that. I’m dissappointed about the fact that the government is putting so little effort in it now. But I assume Tony has got to know more and more about the Dutch popmusic and het weak spots.

T                     I would like to notice that the quality of that music is not a weak spot at the moment. On the contrary, there is a great diversity.

 

I                 Would you mind repeating that, please?

T                In my opinion, the chances for talented bands are to a large extend depending on the power of the media, that is radio and to a lesser degree the television. Simultaneously we have been able to see a decline of the whole musicindustry, of which the first result is that Dutch bands have lesser abilities at recordcompanies and because of that feel less promoted.

I                 That is one way of looking at it, but if something is good, it will come to surface by itself, right? In other words, bands or artists that are really good, will be able to manage themselves. And on top of that …

T                Excuse me for interrupting, but I think this society should feel obliged to create good conditions, whether we are talking about talented sportspeople or about popmusicians. With that I especially mean radio and magazines. For that the government has to have the right insight, while that is that big missing link in politics. There is just not enough insight in what is living in the Dutch popmusic. I get happier of three days Loslands then of a new car.

I                I am glad about the fact that young listeners always have been able to get a lot out of popmusic. Fortunately I was always allowed to listen to whatever music and lyrics I wanted to. On the opposite side, you often have to listen carefully to be able to understand the lyrics. Some songs are about the inequality in society or about the fights with your parents.

T               There have been hardly any popgroups who do not sing about love. In that case they often sing about either beeing in love or beeing lovesick. On top of that a lot of songs are about the pleasure of dancing and going out.

I                 If  I get bored this evening, I am just going to listen to some music. I prefer to listen to Alicia Keys or other R&B. I mostly listen to music when I am bored or when I can not sleep in the evening.

T               It is interesting to hear the kind of music you mentioned. In my opinion that is good music, because it often has a real message in it. I prefer tupac, because I prefer listening to rapmusic. Music can have different functions for different people. For one is popmusic a mean to get rid of boredom and to forget everything for a while. For another, music has got to be relaxing.

I                 I fully agree with you. Sometimes it looks like juveniles want to stay young for a long time. I think you can see this clearly in their love for popmusic.

T                That is great! Many of the people in their twenties and early thirties are so-called “kiddults”.

I                 Excuse me for interrupting, but what was that again?

T               These people refuse to grow up. They want others to see this. Beeing an adult is not trendy anymore, it is replaced by priority number one: freedom. I hope you don’t mind, but I have to interview the number one group from England.

I                 That sounds exciting! I hope I can be present, while Tony is interviewing them. I won’t say a thing if you do not want me to, Tony.

T                If you will place the interview in the magazine you are working for, I will let you be present.

 

Werkboek b

Unit 5: opdracht 32 blz 165 (2maal)

 

Opdracht 32 boek B

I

Excuse me, are you Dr. O’connor?

D

Yes, I’m Dr. O’connor

 

I

Hi, I’m (naam)

 

D

You are probably a pupil from Libanon Lyceum, who came to interview me. I’m exited about the fact that some schools clearly think that their pupils also could learn in different ways by means of interviews for example.

 

I

I fully agree with you, besides I like to talk with a scientist, because they know a lot about a certain subject. In my opinion your job is very important. We will definitely hear more about cloning in the future. I would like to ask you the first question if you don’t mind. I would like to start with the ethical pros and cons of cloning. What do you think that the pros are?

 

D

The pros might be helping impotent couples to get children. On top of that by cloning cells, scientists could be able to find reliable way to make tissues and even organs to treat some diseases well.

 

I

Well, you have a point there but the cons mustn’t be underestimated. Cloning people is anything but save. If there wasn’t anything cloned, there wouldn’t be so many dead animals, for example. Cloning animals has lead to a lot of dead, mutilated and sick animals. What is exactly meant with cloning from human been. Do they mean parts of complete people?

 

D

On this moment people talk about cloning people,  On the other side, the discussion stem cells, who is already a while going on, goes about making parts for human.

 

I

Why would we consider cloning people, if cloning animals is far away from protection, than we actually would want it to be. I’m convinced that some scientists now only think about reaching a breakthrough, rather it’s good or bad for human been. Wouldn’t it be better if there were clear rules about this in the law?

 

D

There really should be clear rules. It’s still not too late. The government has forbidden every kind of cloning. In my opinion the government doesn’t need to approve everything, but a complete rejection isn’t necessary either. I think their should be some research with cloned cells so you could see whether it’s working or not.  We could get more interesting information than we think.

 

I

On the other hand I think that people should stay sceptic. There is to much to risk. By the way, which country will take the lead in the clone research?

 

D

If they would investigate that that would definitely be the UK. The British government has accepted a law that makes it possible to use government money for cloning cells. The land Singapore said that it considers permitting clone research a month ago. However, 30 counties including England rejected and forbidded human clones.

 

I

I can’t believe that there are scientists who allow cloning organs. If human organs would be cloned, than things would get out of hand.

 

D

That is very unlikely. As long as you don’t make humans.

 

I

Sorry, I don’t follow you.

 

D

In general the danger isn’t as big as it seems. Cloning is just copying DNA. You can’t get dead people back or get immortal with cloning or something like that.

 

I

I see what you mean but, making thousands of baby’s and clones in a world that is already overcrowded anyhow doesn’t make sense. What is your opinion about that?

 

D

I wander if we would really get thousands of clones if we would start cloning. Anyhow most people would rather have their own biological children.

 

I

I suppose so. What is your opinion about the idea of creating the perfect type of human with blue eyes and blond hair etc. and to keep cloning him.

 

D

In my opinion the real future shot will not go about cloning. It will be about designing better babies. However I would like to remark that, that is general manipulation and not cloning. The most important ethical question will be if the society will allow that parents could get improved children if they wanted to.

 

I

I hope you don’t mind, but I hope to stop this interview because I have to catch a train. It’s a twenty-minute- walk to the station. Thank you very much for this interview.

 

D

You’re welcome. I’m willing to take you to the station; it’s a four-minute-ride with the car.

 

I

That would be great!!

 

 

 

Nog een keer opdracht  32 blz 165

Opdracht 35 A